The Tobacco Cessation program is a 4-month email-based coaching program designed to help participants quit tobacco or nicotine. Each participant is paired with a designated health coach to exchange emails through the week as they prepare to quit smoking. The program uses support and guidance from a dedicated coach, lifestyle changes, and medications (nicotine replacement therapy and bupropion). The Cleveland Clinic developed program protocol based on clinical science and experience in helping individuals to quit tobacco. It is a simple philosophy that uses evidence-based techniques with a personal touch to develop gradual, lasting behavior change.